Events and Speaking Engagements
Upcoming Speaking Engagements
1st July 2026
8:45am - 1:45pm (UK BST)
AI Is Not Free Magic! | Online Event
AI is changing how legal work is done. That means it is also changing what clients think they are paying for. This is not just a technology issue. It is a pricing issue, a profit issue and, for many law firms, a credibility issue.
AI Is Not Free Magic! is a live online event for law firm leaders, partners, pricing professionals, finance leaders and innovation teams who want to think seriously about pricing in an AI-enabled legal world.
We will tackle the awkward questions: can hourly billing still be defended, who keeps the efficiency gain, what is the client really buying, and what pricing logic comes next?
The event will be interactive, discussion-led and delivered in the BYP REMO Conference Space.
Date: Wednesday 1 July 2026
Time: 8.45 am – 1.45 pm UK BST
Cost: £750 for one ticket / £1,200 for two tickets
For the full agenda, speakers, format and booking details, download the PDF below.
To book your place, contact Shaun Jardine at shaun@bigyellowpenguin.co.uk.
10th September 2026
9:30am - 4pm (UK BST)
Bristol Law Society | Osborne Clarke Halo, Counterslip, Bristol, United Kingdom BS1 6AJ
Make no mistake…the professional services market, in its current form, is being disrupted. AI is causing law firms to reassess at speed how they charge for their services. There is a battle for talent, and a demand from the workforce to work in an “agile” manner. At this new event, a Value-Based Pricing Masterclass, law firm leaders will learn how they can go about conducting a change management project. How to create the tools needed to make a start. This interactive seminar will explore the principles of value based pricing (VBP) in the legal sector and examine the benefits that this can bring to clients, law firms and, most importantly, lawyers
During the event, delegates will receive an introduction to:
✓ The basic principles of value-based pricing.
✓ The headline subjects of a value-based pricing project implementation plan.
✓ Creating a draft outline of a BBU (Big Book of Usefulness) - A Practice Area pricing guide.
✓ Gaining an understanding of the benefits that VBP brings to clients, law firms and, most importantly, their lawyers.
✓ Participating in group exercises to populate and finesse the plan and create fixed price agreements with pricing options which give clients choice.
For the full agenda, speakers, format and booking details, download the PDF below.
Booking price: £750 plus VAT per delegate (£900), includes refreshments, lunch, training materials, access to Declan AI and 1 × 12 month licence for the digital training course Value Voyage.
To book your place, contact Shaun Jardine at shaun@bigyellowpenguin.co.uk.
14th September 2026
1:30pm - 4:30pm, London
Value-Based Pricing Down Under | With John Chisholm and Shaun Jardine
The Australian legal market is ahead of the UK on value-based pricing. This special afternoon session is a rare opportunity to hear from John Chisholm, one of Australia’s leading voices on pricing professional services, alongside Shaun Jardine of Big Yellow Penguin.
Together they will explore what UK law firms can learn from Australia, how firms can move beyond hourly billing, and how AI is forcing new questions about legal value and pricing.
Date: Monday 14 September 2026
Time: 1.30 pm – 4.30 pm
Venue: CMS, Cannon Place, London
Cost: £400 + VAT per delegate
For the full details, download the PDF below.
To book, contact shaun@bigyellowpenguin.co.uk.
Previous Speaking Engagements
20th May 2026
10am - 4:30pm
Value Based Pricing for Law Firms - Principles, Implementation & More
The legal industry has been undergoing a significant shift over the past two decades, moving away from the traditional billable hour model and toward value-based pricing (VBP).
This shift is driven by client demands, economic pressures, technological advances, and a broader focus on efficiency and outcomes. During this new virtual classroom seminar, VBP expert Shaun Jardine will explain the decline of the billable hour pricing model and will discuss the benefits that VBP can offer both individuals and legal firms.
This is a practical session which will include Q&A with Declan a ‘Generative AI Pricing Penguin.’.
5th May 2026
9:30am - 4:00pm
Value-Based Pricing Masterclass | Edinburgh
Ready to move beyond the billable hour?
Join Shaun Jardine in Edinburgh for a practical one-day masterclass for law firm leaders who want to understand, plan and begin implementing value-based pricing.
This is not theory for theory’s sake. It is a hands-on, highly interactive session focused on the real-world steps needed to introduce value-based pricing into a law firm. Delegates will explore the principles of VBP, work through the structure of an implementation plan, and take part in group exercises on fixed-price agreements and pricing options that give clients choice.
By the end of the day, delegates will have a clearer sense of what a VBP change project looks like, what tools are needed, and how to begin.
Tuesday 5 May 2026
Anderson Strathern, 58 Morrison Street, Edinburgh EH3 8BP
£750 plus VAT per delegate (£900)
Included in the price: refreshments, lunch, training materials, access to Declan AI, and a 12-month licence for Value Voyage.
Spaces are limited. Book by emailing shaun@bigyellowpenguin.co.uk.
27th April 2026
9:30am - 10:45am
Scope Like A Pro - Mastering the Art of Fixed Price Agreements in Legal Practice
In a legal industry increasingly driven by client expectations for transparency and value, fixed price agreements (FPAs) are no longer a novelty - they are a necessity.
During this new virtual classroom seminar, legal pricing expert Shaun Jardine will explore how to structure and deliver fixed-fee legal services that are both profitable for your firm and compelling to your clients.
Whether you are new to fixed pricing or looking to refine your approach, this session will equip you with practical strategies, real-world insights, and tools to confidently implement fixed price models in your practice.
This is a practical session which will include Q&A with Declan a ‘Generative AI Pricing Penguin.’
21st April 2026
9:30am - 4:00pm
VBP Masterclass | Sydney, Australia
Join Shaun Jardine for a practical, high-impact masterclass designed for law firm leaders who want to explore and implement value-based pricing
As traditional billing models come under increasing pressure, this interactive session will provide a clear and practical roadmap for firms ready to price legal services in a way that better reflects client value.
Held in central Sydney at the offices of Hicksons Hunt & Hunt Holman Webb, this hands-on masterclass will include group exercises focused on building and refining a value-based pricing implementation plan. Delegates will also work on creating fixed-price agreements and pricing options that give clients greater clarity and choice.
By the end of the session, delegates will have a stronger understanding of the steps involved in leading a value-based pricing change project within their firm.
Delegates will leave with practical tools and resources, including:
a draft project plan
pricing templates
access to the Value Voyage™ programme
30 days’ access to Declan AI, the AI-powered pricing assistant
Spaces are limited.
Download the full agenda and event details below.
When
21 April 2026, 9.30am–4.00pm
Where
Hicksons Hunt & Hunt Holman Webb
One International Towers
Level 24, 100 Barangaroo Avenue
Barangaroo, Sydney NSW 2000
Cost
AUD $1,500 per delegate
Price includes
Refreshments, working lunch, and 30 days’ access to Declan AI
26th March 2026
9:30am - 10:45am
How to Break Free of the Billable Hour - Value Based Pricing for Law Firms
The legal industry has been undergoing a significant shift over the past two decades, moving away from the traditional billable hour model and toward value-based pricing (VBP).
This shift is driven by client demands, economic pressures, technological advances, and a broader focus on efficiency and outcomes.
During this new virtual classroom seminar, VBP expert Shaun Jardine will explain the decline of the billable hour pricing model and will discuss the benefits that VBP can offer both individuals and legal firms.
This is a practical session which will include Q&A with Declan a ‘Generative AI Pricing Penguin.’
18th to 20th March 2026
VBP Masterclass for Law Firm Leaders
Join me for a two-day planning masterclass tailored for law firm leaders ready to explore and implement value-based pricing.
As traditional billing models come under increasing scrutiny, this event offers a practical roadmap for firms ready to embrace pricing strategies that reflect true client value. Held in the scenic surroundings of Minster Mill, this fully residential event includes hands-on workshops, real-world case studies, and insights from international guest speakers who’ve successfully made the transition.
You’ll leave with actionable tools, including a project plan, pricing templates, and access to resources such as the Value Voyage™ programme and Declan, the AI-powered pricing assistant.
Spaces are limited.
Download the full agenda and event details below:
February to March 2026
Value-Based Pricing in South Africa
I am holding a number of workshops in the Western Cape South Africa in 2026.
Each interactive session features hands-on tools and collaborative exercises designed to help legal professionals move away from time-tracking and adopt pricing models that better serve both clients and firms.
Seminar Details:
Time: 9:00am–12:00 noon (includes breakfast and refreshments)
Cost: R2,500 per person (includes materials)
Dates and Venues:
6 Feb 2026: Royal Cape Golf Club, Cape Town
10 Feb 2026: Plettenberg Bay Country Club
18 Feb 2026: Simola Hotel, Knysna
4 Mar 2026: Hermanus Golf Club
9 Mar 2026: Arabella Country Estate
11 Mar 2026: Erinvale Golf Club, Somerset West
Booking:
To reserve your place, email shaun@bigyellowpenguin.co.uk with your preferred date. Spaces are limited.
24th November 2025
10:00am - 4:30pm
Value Based Pricing for Law Firms - Principles, Implementation & More
The legal industry has been undergoing a significant shift over the past two decades, moving away from the traditional billable hour model and toward value-based pricing (VBP).
This shift is driven by client demands, economic pressures, technological advances, and a broader focus on efficiency and outcomes. During this new virtual classroom seminar, VBP expert Shaun Jardine will explain the decline of the billable hour pricing model and will discuss the benefits that VBP can offer both individuals and legal firms.
This is a practical session which will include Q&A with Declan a ‘Generative AI Pricing Penguin.’.
11th November 2025
Devon & Somerset Law Society Training Events
Delighted to have been invited to present a one day training session for the Devon and Somerset Law Society on the 11th November 2025.
Looking forward to explaining how implementing value-based pricing can lead to happier lawyers, happier clients and happier law firm owners. Details below.
6th to 8th November 2025
VBP Masterclass for Law Firm Leaders
Join me for a two-day planning masterclass tailored for law firm leaders ready to explore and implement value-based pricing.
As traditional billing models come under increasing scrutiny, this event offers a practical roadmap for firms ready to embrace pricing strategies that reflect true client value. Held in the scenic surroundings of Minster Mill, this fully residential event includes hands-on workshops, real-world case studies, and insights from international guest speakers who’ve successfully made the transition.
You’ll leave with actionable tools, including a project plan, pricing templates, and access to resources such as the Value Voyage™ programme and Declan, the AI-powered pricing assistant.
Spaces are limited.
Download the full agenda and event details below:
22nd October 2025
10:30am – 11:30am (BST)
THE GREAT LEGAL RESET: Value Based Pricing—A Guide for In-House Counsel
How to demand (and get) pricing certainty from law firms • Practical strategies for creating win-win fee arrangements • Smart techniques for making your budget go further • Real tools for implementing change (including AI demonstrations)
7th October 2025
12 noon – 1pm (BST)
THE GREAT LEGAL RESET: Residential Conveyancing - Creating Client Options for Increased Profitability
A Professional Development Session on Value-Based Pricing for Conveyancers
Are you finding it increasingly challenging to compete on price alone? Struggling with clients who view conveyancing as a commodity service? Looking for sustainable ways to improve profitability whilst enhancing client satisfaction?
Learn how forward-thinking firms are moving beyond single fixed fees to create tiered service options that give clients meaningful choices whilst significantly improving profit margins.
17th September 2025
9:15am – 10:15am (BST)
THE GREAT LEGAL RESET: Marketing & BD's Strategic Role in Value-Based Pricing
Transform how your firm approaches pricing of legal services through strategic marketing and BD initiatives. This one hour webinar reveals the crucial role Marketing and BD professionals play in successful Value-Based Pricing implementation.
15 - 16th September 2025
Alternative Legal Management Summit
Join me for my session:
"Pricing, profitability & power plays: who really owns the price conversation?"
Is pricing strategy a team sport—or still a partner-by-partner free-for-all? Let’s talk value, confidence, and control. I’ll be diving into how law firms can take back ownership of pricing, boost profitability, and empower their teams to have confident value-based conversations with clients. I’m looking forward to connecting with forward-thinking legal professionals ready to disrupt the status quo.
The event will take place at:
Wyboston Lakes Resort
Great North Road,
Wyboston, Bedfordshire,
MK44 3AL
For more information and to secure your place at the event click the button below. I hope to see you there!
@Alternative Events
#LegalMgmt2025
9th September 2025
THE BIG REVEAL - Residential Conveyancing Pricing Insights 2025
Sponsored by: LEAP AI – Exclusive AI. Purpose Built For Law Firms.
Join us for the ground-breaking reveal of the residential conveyancing pricing study compiled by Big Yellow Penguin and Bold Legal Group - where data meets opportunity!
WHO SHOULD ATTEND:
• Law Firm Owners
• Heads of Conveyancing
• Managing Partners
• Conveyancing Team Leaders
• Practice Managers
8th September 2025
12:15pm – 1pm (BST)
THE GREAT LEGAL RESET: HR & KM’s Role in Value-Based Success
Discover how HR and KM professionals can lead the charge in revolutionising law firm pricing and culture!
2nd September 2025
12:30pm – 1:30pm (BST)
THE GREAT LEGAL RESET: Leading the Value-Based Pricing Revolution
A Leadership Masterclass for Those Ready to Transform Their Firm